IDFC First Bank

About the Client

IDFC BANK is a leading private sector bank in India offering multiple services including Account (both Pertsonal & Corporates), Deposit & Saving options (FD, RD, NRI FD etc), different type of Loans (Personal, Education Consumer, Vehicle, Home Loans), Wealth & Insurance and different other financial services.

Campaign: #JourneyToTheStart

Campaign Objective

To drive a traction for their upcoming sports activity and to create awareness about their Bangalore Marathon. To engage maximum traction and awareness about the Sports & Fitness and its importance in daily life and to give a message of humans equally.

Challenges

Challenges were to create a buzz in the society and to bring the right set of Influencers to create a bigger impact on the people in India and particularly in Bangalore City.

Solutions

We collaborated with fitness enthusiastic influencers to motivate people to be a part of the marathon and to adopt fitness in daily life routine.

Responsibilities

Content Creation + Production

Influencer Type

On-boarded Category-A & Category-B

Platform Used

Instagram

Work Insights

keshav sadhna

(idfcfirstbank)

Megha Sidharth

(idfcfirstbank)

Barkha Vyas

(idfcfirstbank)

Campaign Results

80

Total Influencers

10K+

Total Views

1.5M+

Total Likes

50K+

Total Comments

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